Many apartment sellers are wondering how you can sell the apartment without a real estate agent and still profit from the deal. We have compiled for you some tips for selling an apartment in the best way that will give you value
Price the apartment in a realistic way
One of the first things apartment seekers look for is the price. Many times, even before they consider other equally important details about the property, such as the number of rooms and location. Since most websites for selling and buying real estate can search for the price of the apartment, there is no doubt that the first thing you should do before you go to prepare the sale ad, is to price the apartment correctly and realistically.
Before you determine the price of the apartment, it is important to conduct a market survey and check the price of similar apartments offered for sale that have as similar characteristics as possible to your apartment. The next step in determining the price of your apartment, has to do with how much you are pressured to sell. If you do not have a deadline for selling the apartment, you can spend more time researching the market, but if you need to sell the apartment as quickly as possible, you can lower the price of your apartment compared to the other apartments sold in the area and thus increase competition. Of course, an appraiser must be consulted to determine the exact and up-to-date value of the property.
Advertise the property in designated locations
Advertising the property for sale in designated and optimal locations significantly increases the amount of leads from potential buyers. Choosing the dedicated advertising tool will also help you to pinpoint your target audience in order to save time in presenting the apartment to people who do not necessarily intend to buy a property. For example, people who want to sell their apartment and come to be impressed and accordingly pinpoint the price. The best way to increase the number of referrals from potential buyers as much as possible is to advertise the apartment you are selling on as many dedicated websites for buying and selling real estate, most of which allow free advertising, such as Yad2, Homeless, Madeleine, and more. In them you can post the property for sale, and it is always advisable to post it on your Facebook page and ask friends and acquaintances to share it to increase exposure to surfers.
The accuracy of your potential target audience needs to be done smartly and intelligently. For example, if you are selling a luxury apartment and targeting a high-class target audience that has the necessary funding for it, it is advisable to advertise the apartment for sale on sites dedicated to luxury apartments. If your apartment is located in a quiet residential neighborhood characterized by an mainly older population, it is recommended to advertise the apartment for sale in the print press as well.
Prepare an effective advertising ad
It is important to remember the prohibition of bias on websites and to be careful to avoid discrimination. Your specific targeted audience should be avoided in the ad and should be neutral and accessible to all.
The higher the quality and detail of the ad, the more inquiries it will get for you. It is very important to add at least 4-5 photos of the apartment from the outside and inside. If it is a private house with a yard, it is highly recommended to add pictures of the yard and the driveway to the house. If it is an apartment, it is advisable to add a picture of the whole building as seen from the outside.
Be sure to add as much information about the property as possible. Indicate the name of the street and city where the property is located, characteristics of the area, floor number, area size, size of balconies if any, air directions, number of rooms in the house, number of bathrooms, master units, and any specific detail that distinguishes the property, such as building style, The design, whether it is a new apartment or second hand, what the condition of the apartment is, and more.
Choose the ideal time to sell the apartment
The best time to sell a home is usually in the spring and summer season. During the big holidays, the Passover holiday and the big holiday, many people are on holiday with the kids and have more time to look for an apartment. If your apartment is intended for an urban renewal project, it is advisable to wait until the project is approved, as this will increase the value of the property. If there are plans to build a park, school, train station and infrastructure that are expected to increase the value of the property, it is advisable to wait until they take effect. This way you can price the property higher.
Prepare the apartment beforehand
There is nothing better than seeing eyes. It is important to remember this before presenting the apartment to potential buyers. People are surprised to find out how neat, clean and bright an apartment sells faster than when it is presented spontaneously without forethought. The time of presentation of the apartment also has a dramatic effect. During the day when natural light enters from the window, the atmosphere is much more inviting than in the evening under electric lighting.
It is important, therefore, to arrange the apartment in advance, arrange and clean it well several hours before presenting the apartment to potential buyers, to ensure that it stays as clean as possible. It is recommended to disperse a gentle scent spray and open the shutters as much as possible so that natural light enters. Even items in the home have an impact, not necessarily a conscious one, on the decision. People who come to be impressed by an apartment, naturally tend to imagine themselves living in it. For example, pictures of your family members in heavy wooden frames on the living room shelves or an antique Persian rug spread out from wall to wall, can negatively affect visitors.
It is advisable to remove personal belongings, remove photos and personal souvenirs as well as unique art details that may deter some people.
When it comes to a ground house with a garden, it is highly recommended to organize the yard, prune the vegetation and enhance the positive experience as much as possible.
Conduct effective negotiations
Once you have found a potential buyer for the apartment, it is time to negotiate the price with him. Proper negotiation management is one of the most important components in an apartment sale transaction. Be sure to maintain a spirit and patience towards your buyer. Bargaining is an integral part of the process and it is important to give it a place. The recommendation is to decide in advance the lowest price from which you will not agree to go down, so that during the negotiations you will not slip into concessions that you did not want to make in any case.
Advantages of using a professional and experienced real estate agent
Whether you have decided to try and sell the apartment yourself without a real estate agency or you have decided to hire the services of a real estate agent, it is important to understand the benefits that a professional real estate agent will provide for you. First of all, it is important to know that an experienced real estate agent will increase your profit potential from the sale of the apartment tens of times.
Selling and buying an apartment are the biggest deals a person makes during his life, so there is great value in the knowledge and experience of a professional in the field. Almost every real estate agency today has an up-to-date pool of sellers and buyers, thereby expanding the reach of your potential buyers and refining them also in terms of the specific characteristics of the property they are looking for. The accuracy as mentioned, saves you a lot of time in presenting the apartment to irrelevant people.
Selling a property requires a lot of time and dedication. Working people often can not free up the time needed to prepare the ad, advertise it in attractive places, answer with maximum availability to calls from interested parties and of course display the property at different times and frequently. A real estate agent who is his main job, devotes most of his time to this.
Professional real estate agents know exactly where to advertise the property for sale, how to prepare the ad in such a way that will yield the best results and how to perform an initial screening of interested parties so as not to waste time and stay effective.
Another very important value that a real estate agent provides for you is his knowledge and experience in sales. Experienced real estate agents have a successful and proven sales strategy that will not only shorten the time of selling your apartment, but also preserve the monetary value of the apartment as much as possible. Effective negotiation management is one of the strong points of a professional real estate broker, an indispensable value when striving to achieve the most profitable deal.
A quality real estate agent who knows the market well and is proficient in it in depth, will help you with the ideal pricing of the property. So on the one hand you can ask for the ideal price and on the other hand, you will be able to generate competition that allows you to sell it in a short and reasonable time.